Asking questions in the right way can help you get the most out of interviews. In this video, learn how to craft questions that will get you the most honest, detailed responses.
- To create the questions,…start with the list of research goals you have…and write out a series of questions…that look at the issue with various angles.…For instance, if you're trying to understand…why someone signed up for your service,…you might start with a simple question…like how did you decide to pick this service…but you might also ask things like…what other services did you look at,…why didn't you choose those services,…what were the biggest factors for you to decide,…what were the pros and cons of each,…how sure or unsure were you that you made the right choice,…who helped you decide?…These questions all explore the same decision…but look at it from different angles.…
You can also ask for the same information in different ways…to make sure that you're getting the whole story.…Focus on creating open-ended questions…starting with who, what, where, when, why or how.…Just make sure that you ask one question at a time.…For instance, you wouldn't want to ask…how do you find and share interesting articles?…
Amanda Stockwell explains what UX interviewing is, when UX professionals use interviews, and what kind of information you'll gather. She also takes you through how to prepare for interviews, moderate your sessions, and analyze your data. After you wrap up this course, you'll be prepared to conduct UX interviews on your own.
- What's a UX interview?
- The pros and cons of in-person and remote interviews
- Recruiting and selecting the right participants
- Planning interviews
- Crafting questions
- Conducting interviews
- Remaining neutral
- Organizing and analyzing data
- Summarizing findings