From the course: UX Research for Agile Teams
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Crafting a hypothesis
- [Instructor] The first recommendation is to break down your research goals into the smallest possible questions to narrow the scope of your study because this allows you to plan, run, and analyze experiments more quickly. You won't miss out on answering questions because you're doing research all the time. And sometimes you can combine small individual research goals. I also recommend creating specific hypotheses to test against when doing the evaluation work because this frames the research and helps the team analyze more quickly. It also recognizes assumptions the team has and allows you to explore them. I like to use the following framework adapted from LEAN startup practices. If we do, build, or provide this thing, then these people will do some desirable outcome, and we'll know that this is true when we can measure x thing. The do, build, provide section refers to what solution you're proposing or item you'll be researching. These people represents your actual or target users…
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