Join Cory Lebson for an in-depth discussion in this video Content strategy, part of Planning a Career in User Experience.
- Like a UX strategist, a content strategist…is also focused on the business needs and goals,…but for the content strategist,…the alignment is between those business goals…and the content that can be found on a website or app.…Consistency of tone, voice, and brand…is of utmost importance to a coherent business strategy,…but this is often difficult to achieve for businesses…that have many content contributors.…As a content strategist, you can align these voices…by creating guidelines for content.…
These standards will be documented,…perhaps in the form of a style or editorial guide…that is focused on the do's and don'ts of content creation.…The guidelines that you create will likely articulate…who the users are and how the voice of the content…should be targeted toward those product users.…The guidelines could also work to explain…how the content across the site or the organization…can be best aligned towards business goals…as simultaneously meet user needs.…You may also be involved in defining and documenting…
In this course, UX expert Cory Lebson breaks down the sub-disciplines of user experience (the trifecta of design, research, and strategy), so you can learn about the different jobs that align with your strengths and passions. Cory helps you understand job responsibilities as well as the benefits of working full-time for a company vs. consulting or freelancing. With his guidance, you can create a more compelling resume and portfolio package and make sure that you properly brand yourself as a UX professional.
This course offers focused career advice for job seekers, tips for recruiters and employers who want to better understand UX, and a necessary framework for grad/undergrad students exploring the next step in their career. Along the way, Cory highlights training in the library to build specific UX skills.
- What is UX?
- Should you be a UX generalist or a specialist?
- Available UX career types: design, research, and strategy
- Working in-house, consulting, or freelancing
- Telling a story with a portfolio and resume
- Working with recruiters