The quality of your interviewing skills directly impacts how useful the information gathered is. In this video, learn to set the stage correctly and ask and follow up to questions effectively.
- Conducting interviews well is a skill…that is easy in theory, but difficult in practice.…It's important to master the art of probing…without leading to get the most out of the sessions.…There are lots of things a researcher can do to ensure…that they get the most out of UX interviews.…First, it's important to set the stage correctly,…as most participants won't be familiar with UX research…and they may feel uncomfortable or nervous.…Briefly explain your role to participants,…reminding them that you are there to learn about them,…not to judge them and that there are…no right or wrong answers.…
Tell them that you may ask questions that seem obvious…to them or ask questions multiple times to be sure…that you're getting the full picture.…Describe how you'll be taking notes or recording…the sessions and what you'll do with the information.…Make sure to get their permission.…Give them logistical information,…such as how long you expect the session to take…and do all of this with a friendly tone…to help participants feel more comfortable and open to you.…
Amanda Stockwell explains what UX interviewing is, when UX professionals use interviews, and what kind of information you'll gather. She also takes you through how to prepare for interviews, moderate your sessions, and analyze your data. After you wrap up this course, you'll be prepared to conduct UX interviews on your own.
- What's a UX interview?
- The pros and cons of in-person and remote interviews
- Recruiting and selecting the right participants
- Planning interviews
- Crafting questions
- Conducting interviews
- Remaining neutral
- Organizing and analyzing data
- Summarizing findings