Case Study: Signup flow

- The signup experience for a website…is one that all products have the responsibility to create.…And by no means is it an easy endeavor.…The signup flow is what we call top of funnel.…It's the gateway between your members signing up…or dropping off.…The flow must be super crisp, clear,…and laser focused on doing one thing:…getting your users to sign up successfully.…Let's take a look at the lynda.com signup experience.…Signup flows require constant testing and iteration.…

Here are the following considerations…when we embarked on this project.…This flow had to be a responsive experience…due to the amount of mobile and tablet learners…coming from search engines every day.…If we didn't have an optimized view…for those mobile learners,…then even people who want to might be unable to sign up.…The plan we offer needs to be super easy to understand,…so a member can make the best choice…for what they need from their membership.…Take a modular responsive approach,…which would allow us to test different solutions…and align with our design principles.…