This video introduces card sorts, which are a particular quantitative method used to help determine categorization and hierarchy when determining information architecture.
- [Voiceover] Card sorts are a particular quantitative method used to help determine categorization and heirarchy when determining information architecture. There are two categories, open and closed. In an open card sort, you ask participants to categorize elements that you need to organize into whatever groupings they think make sense and then label them. If you already have a set navigation or heirarchy, you give people the existing structure and ask them to place elements within the buckets. This is called a closed card sort. Once you have your navigation structure set, you can perform what's called a tree test, where you ask people to find particular elements using your navigation.
All of these methods help you define and refine your organizational structure. There are several great digital card sorting tools out there, but you can also use sticky notes and whiteboards or tables if you are co-located with your participants. The most popular digital tool set is from Optimal Workshop, which has options for open and closed card sorts, as well as tree testing. To learn more about performing card sorts, check out Donna Spencer's definitive guide on boxes and arrows or her book called Card Sorting, which is a standard in the usability community.
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.
- An overview of research methods, including usability testing, interviewing, eye tracking, surveys, and many more
- A review of the main types of research, including quantitative and qualitative, behavioral and attitudinal, and moderated vs. unmoderated
- Determining the right methodologies based on organizational environment, client type, and project stage
- Targeting the right research participants
- Crafting the right questions in the right way
- Analyzing and presenting your data