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Behavioral vs. attitudinal research

Behavioral vs. attitudinal research: UX Research Fundamentals
Behavioral vs. attitudinal research: UX Research Fundamentals

This video introduces the distinctions between behavioral and attitudinal research. Behavioral research is any research in which you directly observe or monitor participants’ actions, and attitudinal research refers to research where you’re asking for respondent’s opinions.

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Skill Level Beginner
1h 9m
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