This video discusses the right way to lead user experience research sessions. In order to make sure that you get the most out of your sessions, you need to ensure that you make participants feel as comfortable as possible and don’t lead them in any way.
- When moderating research sessions,…the way that you ask questions…and guide the conversation is just as important…as the quality of questions that you write.…You want your participants to feel comfortable…and engaged enough with you…to share information,…so you have to set a friendly, approachable tone.…At the beginning of every moderated session,…remind participants that there are no wrong answers,…that you value their opinion,…and that your job is to uncover insights…both good and bad.…Remember that you should be looked at…as a neutral party.…
If you weren't involved in the creation…of whatever you're investigating,…let participants know.…You can make the same assurances to participants…in unmoderated sessions.…In these cases you have to be especially careful…with the tone and the voice of your instructions…and introductions.…Participants should still be reminded…that their opinion is valued…and that they are not being tested.…It's important to make unmoderated…research participants feel as comfortable as possible,…
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.
- An overview of research methods, including usability testing, interviewing, eye tracking, surveys, and many more
- A review of the main types of research, including quantitative and qualitative, behavioral and attitudinal, and moderated vs. unmoderated
- Determining the right methodologies based on organizational environment, client type, and project stage
- Targeting the right research participants
- Crafting the right questions in the right way
- Analyzing and presenting your data