This video discusses analyzing the data that comes out of your user experience research and a general methodology you can use to break down research data; gather, mine for key takeaways, organize with card sort, and map for context.
- Once a round of research is complete,…you'll need to know how to interpret…the data and make recommendations for the rest of the team.…You'll need to tie all of the individual…pieces of data together to create…meaningful, actionable insights.…Each methodology has particular data analysis procedures.…For instance, you can't necessarily…analyze quantitative survey data…in the same way that you would moderated interview notes.…However, it's the onus of the user experience researcher…to not just report back facts, but also…synthesize data into information the team can use.…
Depending on the phase and type of research,…that might take the form of personas, recommended changes…to an interface, or even hypotheses…for the next round of research.…Regardless of the type of research,…here are some general tips, and a rough…process that you can use to ensure…that you get the most out of your data.…While it may sound obvious, the first…thing you need to do after finishing the study…is to gather and organize all the data.…
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.
- An overview of research methods, including usability testing, interviewing, eye tracking, surveys, and many more
- A review of the main types of research, including quantitative and qualitative, behavioral and attitudinal, and moderated vs. unmoderated
- Determining the right methodologies based on organizational environment, client type, and project stage
- Targeting the right research participants
- Crafting the right questions in the right way
- Analyzing and presenting your data