From the course: Careers in the Game Industry
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Define your player - Unity Tutorial
From the course: Careers in the Game Industry
Define your player
[Voiceover] Who's going to play your game? Who's the target audience? These are questions that one must think about when designing a game. These questions have become increasingly more difficult to answer as the markets for video games have become more diversified and fragmented. For instance, you might be surprised to find out that the traditional market of teenage males isn't the largest market for video games anymore. Consider that, women gamers have grown over the past 10 years to make up close to 50 percent of all players. Of parents that buy games for their children, mothers make up over 60 percent of those purchases. Recent studies have found that there are more female gamers than teenage boys. It is true that the traditional marketing rules are changing very quickly in the video game industry. While games don't necessarily need to be aimed at women for them to buy or enjoy certain titles, there is a clear influence that female players have on the game industry. Good examples…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.