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Define your player

Define your player: Careers in the Game Industry
Define your player: Careers in the Game Industry

Every game has a target audience. These are the players that are anticipating the release of your game. However, identifying who your player is has become more difficult as markets have become diversified and fragmented. Teenage boys are not the only viable market anymore. Game markets now include older players, international markets, and female gamers. So who is going to play your game? We’ll take a look at the many markets that exist today in the game industry in this video.

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Skill Level Beginner
1h 19m
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Skills covered in this course
Developer Games Unity

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