Join Garrick Chow for an in-depth discussion in this video Using referral codes, part of Starting Your Career in the On-Demand Economy.
- In addition to the income you generate by working through your on-demand company, most of these companies also offer referral bonuses, encouraging you to refer friends, family, and other people you come across to either become customers or workers themselves. For example, as an Airbnb host, you can send a coupon code to friends and receive $25 when they book a stay, and $75 if they sign up to be hosts themselves. Uber offers up to $200 for every person you invite to drive, but then becomes a driver and completes a certain number of trips. The number of trips and the amount you can earn vary from city to city.
Many companies also offer referral codes to their customers as well. Even if you're an Uber driver, you can sign up as an Uber rider, too, and send codes to your friends and family. They'll receive $20 off their first ride, and any time someone completes their first ride with your code, you'll also get a $20 credit you can apply to your own trips. Sharing codes costs you nothing, and it can be a good way to earn some extra money on the side, although some people go so far as to print up business cards with their personalized codes on them, and hand them out to their riders, or leave them for guests in the properties they rent. For instance, I could copy my promo code here and print that out on cards to hand out.
There's a little bit of a cost outlay to do that, but if you print the card yourself at home, you could potentially make that money back after your first couple of referrals. But of course, they also give you the options here to send your code by email, or post it on Facebook or Twitter. My only suggestion is to not get overbearing and push referral codes on people, especially customers you're actively driving or working for. It's probably the best etiquette to wait until the job is complete, and then to bring it up in a conversational way. Having a card to hand them looks better and more professional than just jotting down your code on a scrap of paper.
But be sure to take some time to check out what your company's referral program offers, and to figure out how to best share your customized codes and coupons with new and potential customers and workers.
Garrick Chow explains the basic structures of the on-demand economy and the skills and characteristics of successful on-demanders, so you can determine if on-demand work is the right fit for you. Then learn about the time commitment and expectations around pay, what the employer provides, and what one can expect from clients. Garrick then discusses tools to keep you organized, including how to best track income and expenses.
Finally, the course offers tips and tricks and a case study based on the author's firsthand experience as an Uber driver.
- Preparing to work on demand
- Managing expectations from on-demand clients
- Tracking expenses and mileage
- Optimizing your income
- Getting support online
- Case study: Becoming an Uber driver
Skill Level Beginner
Q: This course was updated on 05/26/2017. What changed?
A: A new video was added that explains how to optimize your LinkedIn profile for on-demand work.