Creative Inspirations: Margo Chase, Graphic Designer

with Margo Chase
please wait ...
Creative Inspirations: Margo Chase, Graphic Designer
Video duration: 0s 1h 18m Appropriate for all

Viewers:

Margo Chase is one of the most influential graphic designers of our time. Over the past 20 years, Margo's highly expressive work has been seen in movie posters for Bram Stoker's Dracula; on album covers for top performers like Cher, Madonna, and Prince; and in ads for brands such as Starbucks, Target, and Procter & Gamble. With a background in biology, Margo migrated to the world of graphic design, where she brought a unique, organic quality to logos, lettering, and identity design. Never one to live life passively, Margo has developed a love for competitive aerobatic flying in her own high-performance plane. This installment of Creative Inspirations takes viewers inside the studio, portfolio, and adrenaline-pumped lifestyle of this inspired and inspiring designer.

Subject:
Design
Author:

Introduction

- I'll come up with something that I like or an idea or a shape that I like and then that kind of idea will be in my mind when I'm working on something for a client. I believe design can change people's minds. You really after a while start to realize that you're being hired to decorate stuff. It's like just go make it pretty. And as long as it looks pretty and cool they're really happy. And to me that was really limiting. That was just one side to my brain and I love making things pretty and cool but I feel like they ought to be pretty and cool for a reason. I am goth. Getting known as doing one thing is kinda of nice because you get lots of work in that one style and its kind of horrible because people think you can't do anything else.

I'm a typophiliac. We really only created the word envision for the poster and then after a while I was like I really really like those letter forms. I want to make a whole alphabet out of them. So it became an entire font. I love the mira calligraphiae monumenta. This I find really inspiring. And I think you'll be able to see some connections between the style and some of the work that I do. This is something I just love.

I draw in the sky. I love the idea that there is this goal of perfection that I'm striving for. Cause it keeps the challenge there. Since perfection is something you can never really (laughing) achieve. I've learned that it's really important to surround yourself with talented people. The reason we do this is really to help clients solve a business problem. And when they come back afterwards and say that their sales increased 40 percent because of the design we did, we think we did a good job. I am Margo Chase.

please wait ...