From the course: Advanced Typography: Transmedia

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Welcome

Welcome

From the course: Advanced Typography: Transmedia

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Welcome

- I'm Brad Bartlett and this is Nik Hafermass and we'd like to welcome you to Introduction of Transmedia Typography. As department chair, Nik leads the renowned graphic design program at Art Center College of Design in Pasadena, California. He oversees our curriculum for Print, Motion, Packaging, Interactive, and Transmedia within the Graphic Design Program. - Brad is the Director of Transmedia in our program and works closely with me to shape this exciting new direction in graphic design at Art Center. Brad also developed the course you're about to experience and many of the examples come directly from our classrooms. - [Brad] First, we'll introduce you to the concept of transmedia by going to the roots of storytelling, followed by detailed investigation of the transmedia design process. We'll then take you through dynamic examples that illustrate key concepts and applications of transmedia typography. We'll conclude this course with an outlook into the emerging career opportunities…

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