Join Bobby Owsinski for an in-depth discussion in this video The hashtag: The secret behind successful Tweets, part of Twitter for Musicians and Bands.
Hashtags are simply key words with the pound sign in front of them. Its an unofficial feature of Twitter that's now widely accepted and supported and is an easy way for people to search for and find a particular topic. It's also the best way to build your Twitter following. Here's how it works using one of my own tweets. This is a simple tweet complete with a shortened URL link. At the end are the hashtags: merch, and bands. That means anyone who does a twitter search for those keywords will see my post, and follow me if they're so inclined.
There's another way I could have used the hashtags in this tweet. In this case, I embedded the hashtag directly into the tweet text. This works too, but some find it too difficult to read, which can quickly turn into a negative for less sophisticated users, that think they're looking at some sort of code that they don't understand. Leaving some room at the end for the tags works a lot better. Here's another example. In this case there are three hashtags at the end, which really isn't a good practice. Its been found that more then two hashtags can actually be counter productive.
Want more music marketing tips? Check out Facebook for Musicians and Bands and YouTube for Musicians and Bands.
- Filling out your Twitter profile
- Crafting a promotional tweet
- Using the correct keywords as hashtags
- Sharing photos, songs, and videos
- Scheduling tweets
- Using Chirpify for sales
- Measuring Twitter performance