Join Bobby Owsinski for an in-depth discussion in this video What to tweet about, part of Twitter for Musicians and Bands.
As with Facebook, just being on Twitter isn't enough. You have to use it properly for it to be successful as a marketing tool. That means it's not just the fact that you tweet, but how and why you do it. Once again we come to the dilemma of what's worthy of posting. Or in this case, tweeting. Here's a quick list. Announcements. Events. Upcoming gigs. Post-gig comments. Backstage comments. Blog posts. New song or video releases. Contests. Questions.
Fan shout-outs. Current industry news or your views on it. Musician or band trivia. These are just a few ideas about what to tweet about. One of the reasons why tweeting from events like South By Southwest or at gigs works well, is because Twitter is all about the latest news. And tweeting from an event is about as fresh as you can get. You also receive the added byproduct of being perceived as an expert, as well.
Want more music marketing tips? Check out Facebook for Musicians and Bands and YouTube for Musicians and Bands.
- Filling out your Twitter profile
- Crafting a promotional tweet
- Using the correct keywords as hashtags
- Sharing photos, songs, and videos
- Scheduling tweets
- Using Chirpify for sales
- Measuring Twitter performance