Using Twitter strategically takes planning, creativity, and continued optimization. Learn how to use Twitter to find new customers, promote your brand, and generate leads.
(xylophone music) - [Voiceover] Hi, I'm Brad Batesole and welcome to Twitter for Business. In this course, we'll take a look at how to setup your business profile, create marketable tweets, and look at techniques for lead generation. I'll also be giving you the tips and tools necessary to promote your business via Twitter. In addition, I'll be walking you through how to launch you're first promoted tweet, review your Twitter analytics and even look at methods to integrate Twitter right into your website.
This course is a great place to start if you're brand new to Twitter, learning the latest interface changes, or building your first business account. Let's get started!
Learn how to create a great username and profile, define your brand personality, and begin tweeting. Discover how to use Twitter to generate leads and track the impact of each tweet so you can determine what's working and what's not. Find out how to integrate Twitter into your website, create an advertising account, and measure the results of promoted tweets and accounts.
Need help managing your Twitter efforts? Learn the best tools for monitoring your feed and scheduling tweets. Plus, get tips for extending special offers on Twitter and tracking your results with Google Analytics.
- Signing up for Twitter
- Choosing a username
- Building brand presences with an effective profile, photos, and bio
- Following others
- Exploring hashtags
- Crafting great tweets
- Adding photos and video to tweets
- Scheduling tweets
- Searching for potential clients
- Advertising on Twitter
- Using third-party Twitter-management tools
- Creating compelling offers
- Tracking Twitter via Google Analytics
Skill Level Beginner
Q: This course was updated on 04/18/2017. What changed?
A: The following topics were updated: adding photos and videos to a tweet, and searching for potential clients.
1. Get Started with Twitter
2. Create an Effective Profile
5. Generate Leads
Search for potential clients6m 23s
Measure advertising impact1m 55s
8. Manage Your Daily Efforts
9. Marketing Tips
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