Your profile says a lot about your business. Your name, bio, header image, and profile picture should all work together to tell the story of your brand. In this movie we'll explore why your profile is pivotal to your brand's success.
- [Voiceover] Your profile says a lot about your business. Your name, bio, header image, and profile picture should all work together to tell the story of your brand. In the next few movies, we're going to be taking a closer look at how to go about adding these elements, but first, I want to zoom out, and look at the big picture of why your profile is pivotal to your brand's success. Now, anytime someone taps on your username or visits your page directly, they'll have an opportunity to step into an experience you've intentionally crafted for them.
You have a few moments to capture their interest and provide a visual language that they identify with. All of this in the hopes that they're going to read your tweets or choose to follow you. When you really think about it, your Twitter profile is a landing page. Consider your own browsing habits. You likely make decisions based on the look and feel of a particular page. If something feels off, maybe it's a lack of cohesiveness or a bad color palette, you might have trouble trusting the experience.
If you click on a particular product and the images are bold and radical, you might either identify with the brand or be completely put off. Use your Twitter profile to speak directly to the demographic you want to target. To show you what I mean, I've pulled up the Lynda.com Twitter profile. Right away, we see the logo, a header image that contains visuals relating to the brand and what it is, along with this text here, "learn business, creative, and technology skills". This is describing the business. If I see the bio, here on the left hand side, it tells me everything I need to know in one short sentence, "learn the skills you need to achieve your full potential".
Now, I can also pull up the LinkedIn Twitter profile. They've done something slightly different. Here, we see consistent branding. We see the logo and then this cover photo, which is related to their most recent marketing campaign, involving an astronaut, and the words here, "you're closer than you think". You can see that they've even brought this hashtag into the bio on the left hand side, and they've pinned a tweet, which calls attention to this marketing campaign. So, right away, there's this complete, customized, cohesive experience, and I imagine that this experience changes from time to time to reflect the most relevant brand conversations.
So, when it comes to creating your experience, start by asking yourself "what's the most important customer?" Build the experience for them. Craft a bio that uses language they'll resonate with and images they'll feel at home around. Now, you can't win everyone over, and with thousands of other Twitter users fighting for attention, use your profile as an opportunity to stand out to a select niche. Invest in the experience and you'll have less trouble converting users to follow your brand.
Learn how to create a great username and profile, define your brand personality, and begin tweeting. Discover how to use Twitter to generate leads and track the impact of each tweet so you can determine what's working and what's not. Find out how to integrate Twitter into your website, create an advertising account, and measure the results of promoted tweets and accounts.
Need help managing your Twitter efforts? Learn the best tools for monitoring your feed and scheduling tweets. Plus, get tips for extending special offers on Twitter and tracking your results with Google Analytics.
- Signing up for Twitter
- Choosing a username
- Building brand presences with an effective profile, photos, and bio
- Following others
- Exploring hashtags
- Crafting great tweets
- Adding photos and video to tweets
- Scheduling tweets
- Searching for potential clients
- Advertising on Twitter
- Using third-party Twitter-management tools
- Creating compelling offers
- Tracking Twitter via Google Analytics