Join Megan Adams for an in-depth discussion in this video Tweet activity, part of Advertising on Twitter.
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- The Tweet Activity dashboard…is a tool you can use to learn more…about your tweets and how your…audience responded to them.…Let's head to your dashboard to take a look.…Now here we are on my own Twitter account.…I'm going to use this as an example for this movie.…To get to my Twitter Activity dashboard,…I'm going to head to my Twitter Ads section.…And here, under analytics, I'm going to…select Tweet Activity.…Now because I can filter this tweet…activity dashboard by date,…I'm going to go ahead and select June 2015.…
So here we're going to see all the tweet…activity for that time range.…Here you can see that my tweets earned…around 2,300 impressions over this 30 day period.…And if we scroll down, we can see…all the tweets that were created for that date range…including the top tweets.…So these were the tweets that…were most engaged with.…Tweets and Replies: any tweets that…received replies and their respective…impressions and engagements,…and if there were any promoted tweets as well.…
Clicking on a tweet will open up…
This course shows businesses of all sizes how to use Twitter advertising to engage followers and customers. It starts with an explanation of Twitter ad types and targeting options. Social media strategist Megan Adams then shows how to craft a powerful profile, set up an advertising account, and create your first ad campaign. To show Twitter ads in action, she creates campaigns around seven specific goals: gaining followers, driving traffic to a webpage, collecting leads, promoting an app, and more.
Along the way, you'll find out how set up bids and budgets, manage hidden and scheduled tweets, review campaign reports, write great ads, and attach photos and video with Twitter Cards.
- Twitter ad types and Twitter Card types
- Creating a Twitter profile
- Targeting an audience
- Setting up bidding
- Creating a campaign
- Creating promoted tweets
- Scheduling tweets
- Including photos and video in tweets
- Viewing reports