From the course: Advertising on Twitter
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Tailored Audiences - Twitter Tutorial
From the course: Advertising on Twitter
Tailored Audiences
- [Instructor] Tailored audiences are a great way to target existing customers. Through tailored audiences, you can upload customer data that you've gathered and create Twitter ad campaigns targeting specifically those users. There are a couple ways to build out a tailored audience in Twitter. You'll find this audience manager dashboard under your tools so you can type in ads.twitter.com and then once on the dashboard, select from the dropdown tools and choose audience manager. It's here that you can see all your existing audiences that you've created, as well as where you can create a brand new one. Here in audience manager for Topsy Turvy, you can see that two tailored audiences has been created. First an audience comprised of customer emails, and second a completed cake order form audience. Let's go over how these were created. What I'm going to do is I'm going to select create new audience. Now the first Topsy Turvy…
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