Tactics for listening to your buyers on Twitter

- [Instructor] With more than 336 million…monthly active users,…Twitter is one of the biggest social networks worldwide,…and Twitter is a goldmine as most likely your buyers…or the people that influence them are on Twitter…leaving digital breadcrumbs.…Here are a few ways of how you can go about listening…to understand more about your buyers on Twitter.…If you navigate to a user's Twitter profile,…you should be able to find out when they joined Twitter,…how many followers versus following,…tweet likes and engagement,…along with the number of tweets or retweets…that they are posting.…

This kind of data is available right at your fingertips.…In this example, we can see that Dave Grow,…president and COO at Lucidchart,…has been a Twitter user since November 2010,…which most likely means that he is somewhat…of an early adopter of the platform.…Next, if we want to get a pulse…to see how active and how much engagement Dave receives,…simply scroll down his timeline…and pay close attention to see who's replying…to his tweets and the number of likes and retweets,…