- Define social selling.
- Summarize the best way to find quality content on Twitter.
- Explain how to determine if a particular buyer, influencer, or decision-maker is on Twitter.
- Describe the process of predictive analytics.
Skill Level Beginner
- [Gabe] I could go on and on by telling you some fancy sales stats to convince you, but the truth is that you already know the game of sales has drastically changed, and at the current rate, it's not slowing down any time soon. You've probably heard of the term social selling from your peers or an article online, but one of the best definitions comes from LinkedIn, which describes it as, "To leverage your social network "to find the right prospects, build trusted relationships, "and ultimately, achieve your sales goals." Social selling's not here to replace your current traditional sales process that you or your company have in place.
The interesting thing that most sales reps fail to see is that social selling needs to be built upon the foundational and traditional sales process. At the end of the day, your B2B buyers are changing, and so should you. The platform is there, the strategies are there, and the tactics have been tested. My name is Gabe Villamizar and I've been recognized as a social selling thought leader and practitioner by Salesforce, Forrester, and Forbes. In this short course, I'm gonna show you step by step how you can use Twitter to close bigger deals, faster.
It's time to take control of your professional journey, so let's get started.