Skill Level Beginner
- Selling is more than an exchange of money for a product or a service. To bring a prospect or a decision maker across the finish line, a seller must be savvy. And in today's ever-changing economy, being savvy means engaging with buyers using social media platforms. On average, 75% of B2B buyers are using social networks to research products and the people who sell them.
But how do you set yourself apart from your competition while making an impression on your prospects or current customers? By sharing compelling content. The content that you share through social channels will help mold the way that your target audience views you. This can impact future business conversations and how you build relationships. In this course, we will look at the importance of sharing content to the current state of sales by creating an online brand that sells, understanding the importance of thought leadership, identifying your target buyer, understanding your buyer's interests, and demonstrating strategies for online engagement.
So join me as we look at how you can make the most impact on your perspective buyers and current customers by sharing engaging content. Let's transform your selling strategy into a proven formula for engagement.