Share a chat across channels and send reminders

- [Voiceover] The saying, "if you build it, they will come,"…isn't a statement that you should rely on in marketing,…especially when running a Twitter chat.…A Twitter chat requires promotion in order to thrive…week to week.…Refresh the memory of your audience on a regular basis…about the existence of your Twitter chat as well as the…guests and topic for each week to help keep it top of mind.…Driving attention to you chat will be the most difficult in…the beginning as your starting a new discussion amongst…thousands already occurring every day on Twitter.…Once you've built momentum with your chat, participants…will willingly spread word of each session and…your promotional efforts will be able to…scale down slightly.…

But before that happens, make a conscious effort…to tweet about each upcoming session of your Twitter chat.…With each tweet include the hashtag, when it's happening,…any guests that are coming, and the topic open…for discussion that week or month.…For example, a few tweets are sent our prior to each of…