Join Megan Adams for an in-depth discussion in this video Set up your advertising account, part of Advertising on Twitter.
- View Offline
- Let's set up your Twitter advertising account.…For this example, we're going to be using…a different brand called H+ Sport,…and I'll take you through…how to set up your Twitter advertising account…using this example.…So, there's two ways to begin…to set up your Twitter advertising account.…The first, you can type in www.ads.twitter.com…into your browser…or the second option is to head to your Twitter account…and here, under Profile, select Twitter Ads.…Here, you will see this one time set up page.…
If you've already set up your account,…your screen is going to look a little bit different.…So, for those of you seeing this,…let's go ahead and set up your criteria.…So, I'm going to select United States…and then I'm going to select my permanent timezone,…which is the LA timezone.…Confirm my billing and bidding currency is in USD.…So, I'm going to go ahead…and permanently save these settings.…So, here, immediately,…I'm brought to the campaign dashboard.…For the rest of the campaign dashboard example,…I'm going to head back to Topsy Turvy.…
This course shows businesses of all sizes how to use Twitter advertising to engage followers and customers. It starts with an explanation of Twitter ad types and targeting options. Social media strategist Megan Adams then shows how to craft a powerful profile, set up an advertising account, and create your first ad campaign. To show Twitter ads in action, she creates campaigns around seven specific goals: gaining followers, driving traffic to a webpage, collecting leads, promoting an app, and more.
Along the way, you'll find out how set up bids and budgets, manage hidden and scheduled tweets, review campaign reports, write great ads, and attach photos and video with Twitter Cards.
- Twitter ad types and Twitter Card types
- Creating a Twitter profile
- Targeting an audience
- Setting up bidding
- Creating a campaign
- Creating promoted tweets
- Scheduling tweets
- Including photos and video in tweets
- Viewing reports