Join Brad Batesole for an in-depth discussion in this video Search for potential clients, part of Twitter for Business.
- [Narrator] The primary goal of search…is to identify conversations people are having.…People talk about all sorts of things on Twitter.…They'll discuss sports, major life events,…news, and even vent about a terrible restaurant.…They even talk about products they use,…and with hundreds of millions of tweets…flying around Twitter every day,…the likelihood someone is having a conversation…that you can add value to is high.…Have you ever been at a coffee shop,…and you overheard a conversation…that you could add value to?…Some of us might jump right in.…
We'll hand a business card…and pitch our product or business,…and others of us might not be comfortable…with that strategy, and we miss out.…Twitter is like a giant coffee shop,…only you can search for the exact conversations…you want to jump into.…Because Twitter is all about having your message seen,…it's only appropriate to send a reply, a retweet,…or a mention when you discover a hidden gem.…We're going to look at two ways…to search for these conversations,…basic searches and advanced searches.…
Learn how to create a great username and profile, define your brand personality, and begin tweeting. Discover how to use Twitter to generate leads and track the impact of each tweet so you can determine what's working and what's not. Find out how to integrate Twitter into your website, create an advertising account, and measure the results of promoted tweets and accounts.
Need help managing your Twitter efforts? Learn the best tools for monitoring your feed and scheduling tweets. Plus, get tips for extending special offers on Twitter and tracking your results with Google Analytics.
- Signing up for Twitter
- Choosing a username
- Building brand presences with an effective profile, photos, and bio
- Following others
- Exploring hashtags
- Crafting great tweets
- Adding photos and video to tweets
- Scheduling tweets
- Searching for potential clients
- Advertising on Twitter
- Using third-party Twitter-management tools
- Creating compelling offers
- Tracking Twitter via Google Analytics
Skill Level Beginner
Q: This course was updated on 04/18/2017. What changed?
A: The following topics were updated: adding photos and videos to a tweet, and searching for potential clients.
1. Get Started with Twitter
2. Create an Effective Profile
5. Generate Leads
Search for potential clients6m 23s
Measure advertising impact1m 55s
8. Manage Your Daily Efforts
9. Marketing Tips
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