Join Megan Adams for an in-depth discussion in this video Review your campaign reports, part of Advertising on Twitter.
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- How do you know what you're doing on Twitter is working?…You have to check out those Campaign Reports.…You'll be happy you did.…Analyzing the information on how your campaign performs…is key in understanding how to improve…your marketing results in the future.…Let's take a look at your campaign's dashboard.…Remember you can access your campaign dashboard…through your Twitter account by heading up to your profile…and settings, and selecting Twitter Ads.…Here we are in our campaign dashboard.…The first way that you can take a look at your information…is by filtering by objective.…
The second way is you can filter by campaign status,…whether they're launched, active, drafts, or upcoming,…or even deleted campaigns.…Another way that you can filter your information…is through a date range.…The Export option allows you to export your information…into a report.…(clicking)…So the dashboard is always going to look the same…for every option that you select on the left.…Here you're going to see the impressions, engagements,…
This course shows businesses of all sizes how to use Twitter advertising to engage followers and customers. It starts with an explanation of Twitter ad types and targeting options. Social media strategist Megan Adams then shows how to craft a powerful profile, set up an advertising account, and create your first ad campaign. To show Twitter ads in action, she creates campaigns around seven specific goals: gaining followers, driving traffic to a webpage, collecting leads, promoting an app, and more.
Along the way, you'll find out how set up bids and budgets, manage hidden and scheduled tweets, review campaign reports, write great ads, and attach photos and video with Twitter Cards.
- Twitter ad types and Twitter Card types
- Creating a Twitter profile
- Targeting an audience
- Setting up bidding
- Creating a campaign
- Creating promoted tweets
- Scheduling tweets
- Including photos and video in tweets
- Viewing reports