From the course: Marketing on Twitter

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Measure your advertising efforts

Measure your advertising efforts - Twitter Tutorial

From the course: Marketing on Twitter

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Measure your advertising efforts

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- [Instructor] Let's take a look at how you can track your advertising results and how your tweets are performing. These metrics include information on your individual tweets, engagements, and followers. Currently, we're taking a look at ads manager dashboard for Topsy Cake Design. You can always access this by heading to ads.twitter.com. And it's here in this dashboard that you're going to see a snapshot of how your advertising campaigns are performing. At the top left, you can see really clearly what your spend is currently and the number of impressions you're receiving. Right now, Topsy Cake Design doesn't have any running campaigns, but this will give you a really good insight of what this will all look like when you get started. At the top right is where I can set my custom date range. At the far top right corner, it says the last seven days, and so that is what we're looking at right now. Let's take a look at this…

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