She then moves into more advanced uses of Twitter, including lead gen and analytics, which allow you to measure the impact of each tweet to determine what's working and what isn't. Plus, learn how to integrate Twitter into your website and create an advertising account to launch sponsored tweets and ads. Along the way, Megan sprinkles in tips for managing your account and your workload and helping your tweets trend.
- Why use Twitter?
- Building your profile
- Following others
- Exploring hashtags
- Defining your brand
- Crafting great tweets
- Generating leads
- Leveraging retweets
- Advertising on Twitter with promoted ads and tweets
Skill Level Beginner
- [Megan] Hi, I'm Megan Adams, and I'm a social media strategist. In this course I'm looking forward to teaching you how you can effectively use Twitter for business. Here we'll take a look at how to set up your business profile, creating marketable tweets, and look at techniques for lead generation. I'll also be giving you the tips and tools necessary to promote your business on Twitter. In addition, I'll be walking you through how to launch your first promoted tweet, review your Twitter analytics, and even look at methods to integrate Twitter right into your website.
This course is a great place to start if you're brand new to Twitter, learning the latest interface changes, or building your first business account. Let's get started.
1. Get Started
2. Build Your Profile
3. Build Your Audience
4. Post on Twitter
5. Generate Leads
Join the conversation6m 28s
7. Marketing Tips
Next steps1m 1s
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