Promoting a tweet is very similar to creating standard tweets that you share to your existing followers. A promoted a tweet can be retweeted, replied to, and favorited. And just like standard tweets they can include links, websites, and rich media. The difference is that you'll select a specific audience to receive your tweet.
- [Voiceover] Promoting a tweet is very similar…to creating standard tweets that you share…to your existing followers.…A promoted tweet can be retweeted, replied to and favorited…and just like standard tweets they can include links,…web sites and rich media.…The difference is that you'll select…a specific audience to receive your tweet.…You pay each time someone engages…with the tweet and Twitter tries…to be a little vague when it mentions engagements…but you're basically paying any time…someone clicks on the tweet,…either to reply, retweet, favorite it…or even to view your profile page.…
Promoted tweets will carry a flag…that indicates they have been paid for,…but users only see one promoted tweet…in their timeline at any given moment…so you're not competing for real estate.…Now setting up a promoted tweet is very similar…to setting up a promoted account…but there is a few minor differences.…So to get started, I'll choose the create new campaign…option in the upper-right-hand corner…of our ads.twitter.com dashboard…
Learn how to create a great username and profile, define your brand personality, and begin tweeting. Discover how to use Twitter to generate leads and track the impact of each tweet so you can determine what's working and what's not. Find out how to integrate Twitter into your website, create an advertising account, and measure the results of promoted tweets and accounts.
Need help managing your Twitter efforts? Learn the best tools for monitoring your feed and scheduling tweets. Plus, get tips for extending special offers on Twitter and tracking your results with Google Analytics.
- Signing up for Twitter
- Choosing a username
- Building brand presences with an effective profile, photos, and bio
- Following others
- Exploring hashtags
- Crafting great tweets
- Adding photos and video to tweets
- Scheduling tweets
- Searching for potential clients
- Advertising on Twitter
- Using third-party Twitter-management tools
- Creating compelling offers
- Tracking Twitter via Google Analytics
Skill Level Beginner
Q: This course was updated on 04/18/2017. What changed?
A: The following topics were updated: adding photos and videos to a tweet, and searching for potential clients.