Promoting your Twitter account is all about building an advertisement that targets Twitter users encouraging them to follow your brand. Attracting followers to you account not only builds your authority, but it provides you a new audience to expose your content to.
- [Voiceover] Promoting your Twitter account…is all about building an advertisement…that targets Twitter users,…encouraging them to follow your brand.…Attracting followers to your account…not only builds your authority,…but it provides you a new audience…to expose your content to.…Now, I'll be upfront,…promoted accounts have mixed results,…you really need to be careful to get your brand…in front of the best audience.…An audience that will be interested in what you have to say…and willing to follow you.…Now, originally when you promoted your account,…Twitter simply listed you as a suggestion…for others to follow.…
With little context to support a username,…the outcomes weren't all that meaningful…for small businesses.…Now, more recently, in certain situations,…Twitter is using an actual tweet next to the follow icon.…And this really allows you to add some context…around why someone would be interested…in becoming a follower.…Your goal for a promoted tweet…is not to achieve a lot of engagement.…Instead you're focusing on building a community,…
Learn how to create a great username and profile, define your brand personality, and begin tweeting. Discover how to use Twitter to generate leads and track the impact of each tweet so you can determine what's working and what's not. Find out how to integrate Twitter into your website, create an advertising account, and measure the results of promoted tweets and accounts.
Need help managing your Twitter efforts? Learn the best tools for monitoring your feed and scheduling tweets. Plus, get tips for extending special offers on Twitter and tracking your results with Google Analytics.
- Signing up for Twitter
- Choosing a username
- Building brand presences with an effective profile, photos, and bio
- Following others
- Exploring hashtags
- Crafting great tweets
- Adding photos and video to tweets
- Scheduling tweets
- Searching for potential clients
- Advertising on Twitter
- Using third-party Twitter-management tools
- Creating compelling offers
- Tracking Twitter via Google Analytics
Skill Level Beginner
Q: This course was updated on 04/18/2017. What changed?
A: The following topics were updated: adding photos and videos to a tweet, and searching for potential clients.