Join Megan Adams for an in-depth discussion in this video Identify your campaign objectives, part of Advertising on Twitter.
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- What are your goals for using Twitter ads?…Is it to get more customers,…increase in-store transactions,…grow your following on Twitter?…Let's go over the different types…of Twitter ad campaign objectives…so you can really connect your goals…with the best type of Twitter campaigns to run.…Here are the different Twitter objectives…and what they'll get you.…So, the first one is a follower objective campaign.…This type of campaign will help…to grow your audience on Twitter.…Your followers are the people on Twitter…who choose to directly follow your account.…Remember the promoted accounts…discussed earlier in this course?…This is one of the types of ads,…you would run in a followers objective…based campaign.…
See here in this example, under who to follow…right here, Verlasso Salmon is suggested.…So, that brand, Verlasso Salmon,…is running a followers objective campaign…to grow their twitter account.…They're showing up in your who to follow,…right here.…The second Twitter campaign objective…is Website Clicks or Conversions.…
This course shows businesses of all sizes how to use Twitter advertising to engage followers and customers. It starts with an explanation of Twitter ad types and targeting options. Social media strategist Megan Adams then shows how to craft a powerful profile, set up an advertising account, and create your first ad campaign. To show Twitter ads in action, she creates campaigns around seven specific goals: gaining followers, driving traffic to a webpage, collecting leads, promoting an app, and more.
Along the way, you'll find out how set up bids and budgets, manage hidden and scheduled tweets, review campaign reports, write great ads, and attach photos and video with Twitter Cards.
- Twitter ad types and Twitter Card types
- Creating a Twitter profile
- Targeting an audience
- Setting up bidding
- Creating a campaign
- Creating promoted tweets
- Scheduling tweets
- Including photos and video in tweets
- Viewing reports