Learn how to find and create content to share on Twitter.
- [Narrator] By coaching and training hundreds of sales reps on social selling, I've noticed that the top sales performers establish and build relationships of trust with their buyers by sharing content on Twitter on a daily basis. Now, as a word of caution, finding and posting content that your buyers want to engage with takes time and patience. Don't get frustrated if you don't get the engagement right away, or the results that you hoped to get. Half of the battle is finding the right content, and the other half is sharing at the right time.
When you do this effectively, your buyers will notice the content you're posting and proactively choose to engage by liking, retweeting, or replying with their comments. Now keep in mind that content quality will always trump content quantity. With so much noise in the Twitter world, finding and sharing quality content is vital for you to stand out from the crowd. One of the best ways to find great content is by creating a private Twitter list, which will help you filter a lot of the content noise that you don't wanna see.
Let me show you how that's done. First, I would need to identify five influencers or thought leaders and five influential blogs from the industry that your buyer cares about. My friend Jill Rowley has an amazing Twitter profile, and is consistently sharing good, quality content. So if I wanted to add her to my Twitter private list, I would navigate to her profile and select the option Add or remove from list from the drop down menu, and then select it. If I were doing this for the very first time, the following option would come up, and I would have to name and describe my list.
But most important, select that the list is private, so whenever you add a certain user or company, they won't get notified. After I've created the list, any other account that I add can simply be done by doing the same steps, except I would have to just choose the Twitter list name to add more accounts. When done correctly, this will enable you to easily see the content that these 10 accounts tweet in a noise-canceling timeline, meaning that you won't see anybody else's content besides them.
From there, as you scroll through a timeline of your list, you can either decide to tweet or retweet any content that you think your buyers will like. Not only that, but you'll also be able to see which tweets in the list are getting the most engagement, which is a good indicator that your buyers will also consume the content only if you choose the right people and companies to add to the list. Now that we've gone over one of many ways to find potential articles or blog posts that your buyers might like, you'll need to have a consistent content rotation strategy in place.
Why, well, because you don't want to be like most people that make the mistake of talking and only sharing content about themselves, products or services 24/7. A good place to start is by simply tweeting three times per day. Here's a basic rotation you can try out. It may sound like quite a bit of content to begin with, but one tweet per day simply won't cut it. In order to rise above the noise, you need to start out with three high quality tweets and go from there.
These tweets don't have to be made up of text and characters every single time. You can actually diversify and make them visually appealing by also adding single or multiple photos, videos, live videos, or retweeting other people's content. Now believe it or not, your tweet structure matters a lot, and will increase or decrease your engagement percent. Here's a good format that's short and gets the point across. You start off by copy and pasting the title of an article or blog post.
Next, you shorten the link with a Bitly URL shortener service, which is free, followed by the at mention the author or company, and then you finish it with one relevant hashtag. Using the tweet structure that we just discussed, here's the end result. Even though you have 280 characters to play around with, I've seen higher levels of engagement by keeping it between 150 to 200 characters. By keeping it shorter, your tweets will be optimized for viewership on a desktop, laptop, tablet and smartphone without getting cut off.
One of the most common questions that I get all the time is when is the best time to tweet? Even though I wish I had a magical time or formula that could guarantee your success, the answer will always be different, depending on your buyers, your product or service and your industry. There's a lot of nonsense articles on the internet that state the best days or times to tweet. Don't ever believe any of it. The best way to learn is always be doing and testing.
Post at different times of the day and week, and over a week or two pay very close attention to your engagement levels by analyzing your tweets' performance via the Twitter's native tweet activity section, which will display all of your tweets on both mobile and desktop. Go ahead and try it out, and happy tweeting.