From the course: Advertising on Twitter
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Follower look-alike - Twitter Tutorial
From the course: Advertising on Twitter
Follower look-alike
- [Narrator] With the follower look-alike targeting feature, you can target users similar to accounts that you choose. Twitter then shows your tweets to users that are similar to that account's followers. You can configure these options when creating a campaign or editing an existing one. And in order to add this targeting method, you can see that I made a pre-existing campaign for Topsy Turvy Cake Design. And this specific feature falls under the audience features section. In order to find this follower look-alikes, I'm going to to select all and it's here that I'm going to choose follower look-alikes from the drop-down menu. This is where I can target people similar to specific accounts on Twitter. So let's use brides magazine as an example. Here I can see all the options to choose for follower look-alike and for brides magazine specifically, it targets about 7,000 people. If I go down the list, I can see any other…
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