From the course: Marketing on Twitter
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Explore hashtags on Twitter - Twitter Tutorial
From the course: Marketing on Twitter
Explore hashtags on Twitter
- [Instructor] Hashtags are a great way to explore concepts, find new information and increase the reach of your tweets. Most conversations on Twitter follow the hashtag, especially those that are meant for a larger audience. It's a unique way of categorizing content. By applying hashtag, you're essentially linking your tweet to that particular term. The term might be specific to your brand, a marketing campaign and event or even a location. Hashtags are a great way to increase a discoverability of your content on Twitter. And when someone searches for a particular term or comes across a hashtag that is of interest, they can click on it. To show you what I mean, I'm on the Topsy cake design profile. And you can see right in the bio, there's a hashtag and that's hashtag baker of the year. Notice that this hashtag is a hyperlink. When you hover over it, you can see that it's linked. And when you click into it, it's going to…
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