Join Megan Adams for an in-depth discussion in this video Device-based targeting, part of Advertising on Twitter.
- View Offline
- Reach your targeted users on their mobile device.…Device-based targeting gives you the power to target users…based on mobile devices,…the operating system for their device,…and or their carrier.…Let's go through how to target users…by device or operating system.…To set up this type of targeting,…head to your Twitter Ads dashboard.…Go ahead and start a new campaign.…I'm going to select Custom.…Doesn't matter which type of campaign you create,…as all of them allow you to target by devices and platforms…if that is your goal.…
Let's scroll down to devices and platforms option.…Now, an example of when you may want…to target specific devices and not others…would be if you have a mobile app…only available on an Android device.…It wouldn't make much sense to target iOS devices.…80% of Twitter users are mobile,…so you might as well eliminate all those other options too,…using this example.…So, we are going to go ahead…and ensure that only Android devices is selected.…
Now, the option to select mobile carriers is interesting…
This course shows businesses of all sizes how to use Twitter advertising to engage followers and customers. It starts with an explanation of Twitter ad types and targeting options. Social media strategist Megan Adams then shows how to craft a powerful profile, set up an advertising account, and create your first ad campaign. To show Twitter ads in action, she creates campaigns around seven specific goals: gaining followers, driving traffic to a webpage, collecting leads, promoting an app, and more.
Along the way, you'll find out how set up bids and budgets, manage hidden and scheduled tweets, review campaign reports, write great ads, and attach photos and video with Twitter Cards.
- Twitter ad types and Twitter Card types
- Creating a Twitter profile
- Targeting an audience
- Setting up bidding
- Creating a campaign
- Creating promoted tweets
- Scheduling tweets
- Including photos and video in tweets
- Viewing reports