Before you establish your business on Twitter, it's really important that you understand how you want to be perceived. The way your updates come across to followers is a big part of your brand personality. It identifies who you are, how you think and the vibe, so to say, of your brand.Think of your brand personality as the human element of your business. Twitter's an informal network, so you need to balance being personal but professional at the same time.
- Before you establish your business on Twitter…it's really important that you understand…how you want to be perceived.…The way your updates come across to followers…is a big part of your brand personality.…It identifies who you are, how you think,…and the "vibe", so to say, of your brand.…Think of your brand personality…as the human element of your business.…Twitter's an informal network,…so you need to balance being personal…but professional at the same time.…The first way to do this…is to make sure you tweets sound human.…Now that doesn't mean you have to throw out…the essence of your brand.…
If your brand personality is sophisticated…you can use language and imagery…that supports this notion as opposed…to language that sounds sales oriented and cheap.…People respond best to friendly,…conversational tweets and too much…self promotion will diminish the impact…of your twitter efforts.…Start by defining the voice of your brand and be consistent.…Are you going to speckle humor into your messaging?…Do you like to share tidbits…
Learn how to create a great username and profile, define your brand personality, and begin tweeting. Discover how to use Twitter to generate leads and track the impact of each tweet so you can determine what's working and what's not. Find out how to integrate Twitter into your website, create an advertising account, and measure the results of promoted tweets and accounts.
Need help managing your Twitter efforts? Learn the best tools for monitoring your feed and scheduling tweets. Plus, get tips for extending special offers on Twitter and tracking your results with Google Analytics.
- Signing up for Twitter
- Choosing a username
- Building brand presences with an effective profile, photos, and bio
- Following others
- Exploring hashtags
- Crafting great tweets
- Adding photos and video to tweets
- Scheduling tweets
- Searching for potential clients
- Advertising on Twitter
- Using third-party Twitter-management tools
- Creating compelling offers
- Tracking Twitter via Google Analytics
Skill Level Beginner
Q: This course was updated on 04/18/2017. What changed?
A: The following topics were updated: adding photos and videos to a tweet, and searching for potential clients.