In this tutorial, learn how to create a chat theme and define the objective and audience of the chat prior to launching it. A successful chat is organized by having a strategy in place that aligns with your goals and target audience; if you don't do this, your company risks wasting time and resources on an inefficient Twitter chat.
- [Narrator] Without a clear purpose,…a Twitter chat can become vague and confusing.…Before hosting your first individual chat session,…it is important to select a theme for your Twitter chat.…Tied closely with the hashtag chosen for a Twitter chat,…choosing a theme is an important decision…that will mandate the direction of your chat,…differentiate your chat from others,…and identify for Twitter users what your chat is about.…McGraw-Hill, a publisher and education company,…hosts a monthly chat called MHE Careers…where a panel of guests discuss current topics…in career development and human resources.…
The monthly topic of choice changes each time,…but their chat is always focused…on the same overarching theme…of career development and human resources,…so attendees have an expectation of what will be discussed.…Choosing a broad but relevant theme for your chat…not only helps manage participant expectations…but narrows down the pool of topics you're choosing from,…which saves time.…When selecting a theme it needs to be broad enough…
Author
Brian Honigman
Released
1/10/2017- Developing a strategy
- Interacting with chat participants and guests
- Sharing rules of conduct
- Promoting your Twitter chat
- Participating in other relevant Twitter chats
- Using metrics to monitor your results
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 15s
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1. Twitter Chat Basics
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What is a Twitter chat?3m 31s
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Key features of a chat2m 44s
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2. Develop a Strategy
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Select the right hashtag2m 43s
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3. Running a Twitter Chat
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4. Promoting a Twitter Chat
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Include visual media3m 37s
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5. Measuring Success
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Metrics to monitor3m 37s
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Analyze results4m 20s
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Conclusion
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Next steps1m 17s
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Video: Define a theme, goals and an audience