Join Megan Adams for an in-depth discussion in this video Decide on your bids, part of Advertising on Twitter.
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- Once you've determined your budget…for your Twitter campaigns,…you'll need to determine how much you want to spend…on your bids.…Let me explain.…Twitter ads are priced using an auction model.…A bid is the amount you want to pay per engagement.…An engagement can be every time a person clicks…on a link in your tweet, views your video,…or your ad shows up in their Home timeline.…So each time your ad is elected to appear…for your targeted user,…an auction takes place between your ad…and all the other ads from other advertisers.…Your bid is one of the factors that determines…whether your ad is displayed.…
There are a couple ways you can bid.…You have Automatic bidding, Maximum bidding,…and Target bidding.…You'll see these three options when setting up…a Website clicks or conversions campaign.…You'll only use a targeted option for bidding…when you have a click-through call to action…as your objective.…Let's go ahead and create a new campaign to go over this.…Head over to your Twitter Ads dashboard.…From your account, select Twitter Ads,…
This course shows businesses of all sizes how to use Twitter advertising to engage followers and customers. It starts with an explanation of Twitter ad types and targeting options. Social media strategist Megan Adams then shows how to craft a powerful profile, set up an advertising account, and create your first ad campaign. To show Twitter ads in action, she creates campaigns around seven specific goals: gaining followers, driving traffic to a webpage, collecting leads, promoting an app, and more.
Along the way, you'll find out how set up bids and budgets, manage hidden and scheduled tweets, review campaign reports, write great ads, and attach photos and video with Twitter Cards.
- Twitter ad types and Twitter Card types
- Creating a Twitter profile
- Targeting an audience
- Setting up bidding
- Creating a campaign
- Creating promoted tweets
- Scheduling tweets
- Including photos and video in tweets
- Viewing reports