Join Megan Adams for an in-depth discussion in this video Create a promoted tweet campaign, part of Advertising on Twitter.
- View Offline
- Having a difficult time getting your content to stand out?…Twitter is a busy place.…Here's what you can do to get your content seen…with a Tweet Engagement Campaign.…These campaigns extend the reach of your…content to a specific audience on Twitter…and help you drive conversation around your brand.…How to get started is log into your Twitter Ads account.…You can always access your Twitter Ads account…from your Twitter homepage.…Head in here, and selecting Twitter Ads.…This brings you to your Twitter Ads Dashboard.…
We're going to want to select…Create new campaign here,…and select the Tweet engagements option.…This brings us to our Tweet Engagement campaign setup.…I'm going to head over to an example I created…for a Topsy-Turvy account.…Here you can see that I pre-populated…a campaign that I'm going to run…for the Topsy-Turvy Cake Design account.…Our goal for this campaign is to promote…a Tweet that features one of Topsy's wedding cakes.…The first step is to name your campaign…and set your campaign dates.…Make the name as specific as possible,…
This course shows businesses of all sizes how to use Twitter advertising to engage followers and customers. It starts with an explanation of Twitter ad types and targeting options. Social media strategist Megan Adams then shows how to craft a powerful profile, set up an advertising account, and create your first ad campaign. To show Twitter ads in action, she creates campaigns around seven specific goals: gaining followers, driving traffic to a webpage, collecting leads, promoting an app, and more.
Along the way, you'll find out how set up bids and budgets, manage hidden and scheduled tweets, review campaign reports, write great ads, and attach photos and video with Twitter Cards.
- Twitter ad types and Twitter Card types
- Creating a Twitter profile
- Targeting an audience
- Setting up bidding
- Creating a campaign
- Creating promoted tweets
- Scheduling tweets
- Including photos and video in tweets
- Viewing reports