Join Megan Adams for an in-depth discussion in this video Create hidden tweets, part of Advertising on Twitter.
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- Did you know that hidden tweets are a form…of a promoted tweet on Twitter?…Promoted-only tweets are shown exclusively to users…that you have targeted in your ad's campaign.…Let's head to the ads dashboard to take a closer look.…Remember you will always access your Twitter ads dashboard…through your account.…Go ahead and select "Twitter ads" from the dropdown menu.…Here we are on our dashboard,…so we're going to head to our "Creatives" tab…and select "Tweets."…Here we're looking at our promoted-only tweets,…which are our hidden tweets.…
When they are seen by a targeted user…they act like normal tweets…and can be replied to, shared, retweeted, starred, etc.…You create hidden or promoted-only tweets…through your Creatives dashboard,…either through the main tweet composer…or during campaign creation.…In this example we're going to create a tweet…through our Creatives dashboard…by selecting "New Tweet."…Here we have the option to compose one.…Along with this we have the option of using a Twitter card…we've previously set up,…
This course shows businesses of all sizes how to use Twitter advertising to engage followers and customers. It starts with an explanation of Twitter ad types and targeting options. Social media strategist Megan Adams then shows how to craft a powerful profile, set up an advertising account, and create your first ad campaign. To show Twitter ads in action, she creates campaigns around seven specific goals: gaining followers, driving traffic to a webpage, collecting leads, promoting an app, and more.
Along the way, you'll find out how set up bids and budgets, manage hidden and scheduled tweets, review campaign reports, write great ads, and attach photos and video with Twitter Cards.
- Twitter ad types and Twitter Card types
- Creating a Twitter profile
- Targeting an audience
- Setting up bidding
- Creating a campaign
- Creating promoted tweets
- Scheduling tweets
- Including photos and video in tweets
- Viewing reports