From the course: Marketing on Twitter

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Create compelling offers on Twitter

Create compelling offers on Twitter - Twitter Tutorial

From the course: Marketing on Twitter

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Create compelling offers on Twitter

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- [Instructor] A huge motivation for fans to follow businesses on Twitter is to capture special offers, and this works best for businesses that receive a benefit to repeat purchase or have a long lead time to converting a customer. The keys to a compelling offer are that it is valuable, novel, urgent, and thematic. For a follower to act on an offer, they have to feel like it's great value. It's got to be good enough that they'll share it with excitement because they think they've stumbled onto a goldmine. Using Topsy Turvy Cake Design as our example, yes, they are a bakery with a brick and mortar store, but they also offer custom baking certifications. They'll teach via their online course how to custom design your own cakes and how to become a certified custom cake decorator, and that's where the novelty comes in. Now, there might be many of those types of courses online, but what sets Topsy Turvy apart is that they…

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