Learn how and why to include guests in your chat and how to best prepare them ahead of every chat session. Including guests on a Twitter chat is a strategic way to add variety to the discussions happening on a given chat, as well as a means of further promoting it to a wider audience on Twitter. Search for guests that have a similar audience on Twitter and use the network consistently to connect with others.
- [Narrator] A little bit of variety never hurts.…Including a new guest every session of your Twitter chat…offers a new perspective and tone to the chat,…keeping the attention of participants…and bringing in new people to follow along.…Having guests in your chat builds relationships…with noteworthy voices across industries,…which is one of the biggest benefits.…Choosing the right guests to have on your chat…helps provide expertise on a subject…you as the host may not be able to cover in such depth.…And guests can drive added visibility and credibility…by exposing their audience, on Twitter, to your chat.…
Don't choose just anyone to be a guest on your chat though.…It's important to make a smart, strategic decision…with every guest included.…A guest could be a person, brand or company.…You are first looking for subject matter experts…on the topic your chat is covering on a particular session.…What's most important is that…they are an authority on the topic…and really know what they are talking about.…Conduct some searches on Twitter and Google…
Author
Brian Honigman
Released
1/12/2017- Developing a strategy
- Interacting with chat participants and guests
- Sharing rules of conduct
- Promoting your Twitter chat
- Participating in other relevant Twitter chats
- Using metrics to monitor your results
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 15s
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1. Twitter Chat Basics
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What is a Twitter chat?3m 31s
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Key features of a chat2m 44s
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2. Develop a Strategy
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Select the right hashtag2m 43s
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3. Running a Twitter Chat
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4. Promoting a Twitter Chat
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Include visual media3m 37s
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5. Measuring Success
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Metrics to monitor3m 37s
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Analyze results4m 20s
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Conclusion
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Next steps1m 17s
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Video: Choose guests and prepare them