Choose guests and prepare them

- [Narrator] A little bit of variety never hurts.…Including a new guest every session of your Twitter chat…offers a new perspective and tone to the chat,…keeping the attention of participants…and bringing in new people to follow along.…Having guests in your chat builds relationships…with noteworthy voices across industries,…which is one of the biggest benefits.…Choosing the right guests to have on your chat…helps provide expertise on a subject…you as the host may not be able to cover in such depth.…And guests can drive added visibility and credibility…by exposing their audience, on Twitter, to your chat.…

Don't choose just anyone to be a guest on your chat though.…It's important to make a smart, strategic decision…with every guest included.…A guest could be a person, brand or company.…You are first looking for subject matter experts…on the topic your chat is covering on a particular session.…What's most important is that…they are an authority on the topic…and really know what they are talking about.…Conduct some searches on Twitter and Google…