Join Megan Adams for an in-depth discussion in this video Basic advertising terminology, part of Advertising on Twitter.
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- It's important for you to familiarize yourself…with some key terms before you start advertising on Twitter.…Many of these are more general online advertising terms,…and most likely you've heard them before.…Twitter has a great glossary to finding many of them,…and I'm going to highlight they key ones…and encourage you at the end of this video…to head there and make sure you cover off any…that you don't already know.…The first section I wanted to cover is Clicks.…So clicks are related to basically…the action that a person takes on your tweet…or your account on Twitter.…
So when a user clicks directly on a promoted campaign…or a component of that promoted campaign…that metric is tracked.…Remember we have three main types of campaigns that are run.…For Promoted Accounts this is the number of clicks…on that promoted account username or avatar.…The second for Promoted Tweets it's recorded by…the number of clicks on that promoted tweet…which also includes the URL clicks, profile picks,…screen name, etcetera.…Then we have the Promoted Trends.…
This course shows businesses of all sizes how to use Twitter advertising to engage followers and customers. It starts with an explanation of Twitter ad types and targeting options. Social media strategist Megan Adams then shows how to craft a powerful profile, set up an advertising account, and create your first ad campaign. To show Twitter ads in action, she creates campaigns around seven specific goals: gaining followers, driving traffic to a webpage, collecting leads, promoting an app, and more.
Along the way, you'll find out how set up bids and budgets, manage hidden and scheduled tweets, review campaign reports, write great ads, and attach photos and video with Twitter Cards.
- Twitter ad types and Twitter Card types
- Creating a Twitter profile
- Targeting an audience
- Setting up bidding
- Creating a campaign
- Creating promoted tweets
- Scheduling tweets
- Including photos and video in tweets
- Viewing reports