Author
Released
2/18/2020- Twitter ad campaign types
- Defining and targeting your audience
- Setting up your account
- Basic targeting methods
- Advanced targeting methods
- Bidding on Twitter ads
- Creating an ad campaign
- Managing media and content
- Reviewing Twitter analytics
Skill Level Beginner
Duration
Views
- [Megan] If you're looking to advertise your business online, Twitter Ads are the perfect way to spread the word about your products or services. Twitter advertising is accessible to and perfect for those who are new to advertising online. In this course, I'll show you all the different ways you can advertise on Twitter, how to create a compelling Twitter Ad, and how to measure your success. I'll take you through your first campaign and we'll talk about how you can target your ideal customer. Hi, I'm Megan Adams. I'm a social media strategist who's run hundreds of online advertising campaigns, helping to significantly grow many brands and businesses. And today I want to show you how you can do the same for your business with Twitter Advertising.
Related Courses
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Marketing on Twitter
with Megan Adams1h 45m Beginner -
Social Media Marketing Foundations
with Brian Honigman52m 28s Beginner
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Introduction
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1. Get Started Advertising on Twitter
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Twitter Ad campaign types2m 48s
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2. Prepare for Success
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3. Foundations of Twitter Ads
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Navigate the interface3m 25s
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4. Basic Targeting Methods
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Keyword targeting2m 48s
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Interest targeting3m 6s
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5. Advanced Targeting Methods
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Tailored Audiences4m 51s
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Device-based targeting2m 8s
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Follower look-alike2m 47s
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6. Bidding Configuration
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Set up budgets2m 14s
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Decide on your bids3m 40s
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7. Create a Campaign
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Set up a campaign3m 56s
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Set your bid and budget5m 18s
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Choose your creatives5m 49s
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Review your campaign2m 5s
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8. Managing Creative
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Manage tweets1m 41s
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Cards library2m 58s
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Twitter Media Studio2m 55s
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9. Reviewing Your Analytics
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Review your campaign reports2m 14s
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Tweet activity3m 11s
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Video activity1m 54s
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Conclusion
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Next steps46s
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Video: Reach your audience with Twitter Ads