Understanding how we "chunk" visual elements


show more Understanding how we "chunk" visual elements provides you with in-depth training on Web. Taught by Laura Franz as part of the Typography for Web Designers show less
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Understanding how we "chunk" visual elements

When we read, we use similarity and proximity to mentally organize or chunk the contents of a page. What is similarity? Similarity is a psychological principle. Basically we read things that look alike as belonging together. For example, if I were to ask you to sort these elements into two piles, you would probably put the dots together and the lines together, because even when the dots and lines were mixed in, we see the dots as belonging together and the lines as belonging together, as forming two groups.

When we read we use similarity to mentally organize the contents on a page. We also use proximity to mentally organize the contents of a page. Proximity is another psychological principle. We read things that are close to each other as belonging together. For example, if we separate the dots and lines like so, we began to see two groups of dots and two groups of lines. As typographers we can use the principles of similarity and proximity to organize or chunk text on the page.

In fact, we ...

Understanding how we "chunk" visual elements
Video duration: 3m 59s 6h 25m Appropriate for all

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Understanding how we "chunk" visual elements provides you with in-depth training on Web. Taught by Laura Franz as part of the Typography for Web Designers

Subject:
Web
Software:
TextWrangler
Author:
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