Join Laura Franz for an in-depth discussion in this video Understanding how we "chunk" visual elements, part of Typography for Web Designers.
When we read, we use similarity and proximity to mentally organize or chunk…the contents of a page.…What is similarity?…Similarity is a psychological principle.…Basically we read things that look alike as belonging together.…For example, if I were to ask you to sort these elements into two piles, you…would probably put the dots together and the lines together, because even when…the dots and lines were mixed in, we see the dots as belonging together and the…lines as belonging together, as forming two groups.…
When we read we use similarity to mentally organize the contents on a page.…We also use proximity to mentally organize the contents of a page.…Proximity is another psychological principle.…We read things that are close to each other as belonging together.…For example, if we separate the dots and lines like so, we began to see two…groups of dots and two groups of lines.…As typographers we can use the principles of similarity and proximity to…organize or chunk text on the page.…
In fact, we need similarity and proximity to create hierarchy.…
- Understanding how good typography promotes reading
- Choosing web-safe fonts
- Applying web fonts in CSS with @font-face
- Adding and applying the Google Fonts syntax
- Finding and applying a good font size, line height, and line length
- Improving a color palette by improving contrast and reducing optical vibration
- Understanding how people mentally organize, or chunk, visual elements
- Applying a system of hierarchy in HTML and CSS
- Applying vertical spacing in CSS
- Adding emphasis within a heading
- Understanding classic and modernist typographic pages
- Adding a list of links
- Creating drop caps
- Fixing quotation marks, apostrophes, and dashes
Skill Level Intermediate
Q: Where can I learn more about graphic design?
A: Discover more about this topic by visiting graphic design on lynda.com.
1. Using Fonts to Communicate the Meaning of a Word or Headline
2. Using Fonts for Text
3. Maximizing Readability
4. Visually Chunking Text
5. Shaping a Page Using Typography
6. Shaping a Traditional Typographic Page
7. Shaping a Modernist Typographic Page
8. Attending to the Typographic Details
Additional resources3m 9s
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