Understanding how good typography promotes reading


show more Understanding how good typography promotes reading provides you with in-depth training on Web. Taught by Laura Franz as part of the Typography for Web Designers show less
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Understanding how good typography promotes reading

Regardless of what you may have heard, people read content on the Web. People search for things they need or want to know. They get lost in stories. People read what is important to them. Thus, our most important job is to help readers find, understand, and connect with the words, ideas, and information they seek. People read in three ways. People read casually, skimming over text, reading words or paragraphs here or there to get a sense of what it says.

For example, a reader will skim the headlines of an online news source looking for articles of interest. People scan with purpose, jumping from place to place on a site, looking for a specific piece of information. They may only read the first word or character of each item as they scan the screen. For example, when looking for contact information on a web page, a reader will look for a link that starts with the letter C, ignoring all the other links in the list.

People read in an engaged manner. When they find an article or blog post the...

Understanding how good typography promotes reading
Video duration: 2m 9s 6h 25m Appropriate for all

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Understanding how good typography promotes reading provides you with in-depth training on Web. Taught by Laura Franz as part of the Typography for Web Designers

Subject:
Web
Software:
TextWrangler
Author:
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