Understanding how fonts convey meaning


show more Understanding how fonts convey meaning provides you with in-depth training on Web. Taught by Laura Franz as part of the Typography for Web Designers show less
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Understanding how fonts convey meaning

We have learned to associate moods or feelings with fonts. For example, we've learned to read serif fonts as feeling older or more traditional. This is a learned association. Cloister is a black letter web font and feels old. After black letter, the first typefaces were serif. based on how people wrote with pen and ink. Calluna is web font with Venetian characteristics. The terminal on the lowercase A looks pen formed and the crossbar on the lowercase E rises.

It isn't horizontal like most fonts. Old books are all set in serif fonts. Most old inscriptions use serif letters. Andron is an old-style web font. Old-style fonts still reference writing with pen and ink. Even more contemporary serif fonts tend to feel older to us. Georgia is a transitional font and has more substantial thin strokes and serifs, than older looking fonts. Serif 72 has modern characteristics. Modern fonts doesn't mean contemporary, but rather these fonts were modern in the late 18th century.

They look more dra...

Understanding how fonts convey meaning
Video duration: 5m 19s 6h 25m Appropriate for all

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Understanding how fonts convey meaning provides you with in-depth training on Web. Taught by Laura Franz as part of the Typography for Web Designers

Subject:
Web
Software:
TextWrangler
Author:
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