Join Laura Franz for an in-depth discussion in this video Understanding how to create rhythm and tension, part of Typography for Web Designers.
Imagine hearing a speaker talk in a monotone voice.…All the words sound the same. The person's inflection doesn't change. The rhythm…and volume stay constant.…Now, imagine a voice with rhythm, a voice that pauses for emphasis, creating…tension, a voice that is sometime soft and sometimes loud.…A voice with contrast.…Successful typographic pages need rhythm and tension.…
Successful typographic pages need contrast.…Text has a built-in monotone rhythm created by the repetition of horizontal lines.…We as typographers can break that monotone.…One way is to create a focal point.…Often, the focal point of a typographic page is the headline but that doesn't…have to be the case.…It can be a picture, a quote, a word.…
Contrast can be created with size, color, weight, shape, and space.…These can be carefully mixed and matched.…Size and shape of font; slight size change and color; slight size change and…bold; size, shape of font, and shape of text block; slight size change, shape…of font, and space.…The trick is to only have one main focal point on the page.…
- Understanding how good typography promotes reading
- Choosing web-safe fonts
- Applying web fonts in CSS with @font-face
- Adding and applying the Google Fonts syntax
- Finding and applying a good font size, line height, and line length
- Improving a color palette by improving contrast and reducing optical vibration
- Understanding how people mentally organize, or chunk, visual elements
- Applying a system of hierarchy in HTML and CSS
- Applying vertical spacing in CSS
- Adding emphasis within a heading
- Understanding classic and modernist typographic pages
- Adding a list of links
- Creating drop caps
- Fixing quotation marks, apostrophes, and dashes
Skill Level Appropriate for all
Typography with CSS in Dreamweaverwith Joseph Lowery2h 30m Intermediate
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. Using Fonts to Communicate the Meaning of a Word or Headline
2. Using Fonts for Text
3. Maximizing Readability
4. Visually Chunking Text
5. Shaping a Page Using Typography
6. Shaping a Traditional Typographic Page
7. Shaping a Modernist Typographic Page
8. Attending to the Typographic Details
Additional resources3m 9s
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.