Geocode addresses

- [Instructor] Here we're going to take a look at…geo coding addresses, and that is the process of…calculating the latitude and longitude,…provided a given street address.…This is something that Tableau can't do on it's own,…it does have built in geo coding, but it doesn't have…the ability to take a street address and give you back…the actual specific latitude and longitude.…So R does have library that can do that, and we're going to…combine the power of the two here to create some…really cool maps using this geo coding function.…The benefits here are that it extends Tableau,…it gives us more capabilities than what are natural…in our Tableau environment.…

It gives us extremely accurate results,…and it increases the value of our data.…Now it does have some limitations though, because…geo coding itself does have an API limit, or at least…how we're doing it here, it's calling the Google Maps…API, and that is limited, I think 2500 calls per hour,…so be careful if you want to throw in a lot of data here,…and in fact, it's extremely slow, so when you do that,…